Okaeri SIM Branding and Landing Page
Target
Japanese nationals who are living and working overseas
Age group: late 20s – 30s
Role
Product Planning and Design
Web Design and Development
Tools
Adobe XD, Adobe Illustrator, Photoshop, Visual Studio Code
Programing Language: HTML, CSS, Javascript
Positioning
What does okaeri (おかえり) mean?
In Japanese, okaeri (おかえり) means “Welcome home”. We are aiming to provide not only a telecommunication service but the feeling of being connected with one’s homeland no matter where they are.
Culture
Who are we as a company?
Co-creator
Who will be using our service?
Voice
In what tone do we speak to our audience?
Feeling
How is the audience expected to feel about our brand?
Impact
What influence does our brand have on the audience’s life?
"Okaeri SIM is a reliable partner that provides telecommunication service to living-abroad Japanese nationals who priotize convenience and mobility. With professional and intuitive support, you are always connected with loved ones anytime and anywhere."
User Persona
Yamamoto Hideki
32 years old, single, software engineer based in the US
Yamamoto is making stable income as a software engineer in Silicon Valley. Since his day job is very busy, he spends most of his time at home surfing the internet. As a technology enthusiast, he always looks for the newest products and compares them with each other.
Challenge: Yamamoto visits home once a year but he doesn’t have a Japanese phone number so communication is difficult, Prepaid SIM is the common option on the Internet but most of them only offer limited data so he can’t send SMS or call at ease.
Solution provided by Okaeri SIM: Okaeri SIM provides Japanese phone number that can be used anywhere in the world with fast and simple application process.
Nakamura Runa
26 years old, long distance relationship, study abroad student
Nakamura is studying for her Master degree in China. She is in a long distance relationship with her boyfriend who’s living and studying in Japan, keeping constant communication is very important to their relationship. Since Nakamura is still a student she wants to save money as much as possible. She loves her family and friends dearly so she usually goes back to Japan whenever she has time.
Challenge: Since LINE and other SNS platforms that Nakamura is familiar with in Japan aren’t accessible in China, she wants to find am econimical way that helps her keep communication with loved ones in Japan regardless of where she is in the world.
Solution provided by Okaeri SIM: Phone number provided by Okaeri SIM is Japanese phone number so the cost of international call is the same with domestic, SIM card from Okaeri SIM can be used anywhere in the world
Style exploration
Design System
Primary Color
Secondary Color
Typography
Buttons and form components
Logo Design
Color
MonoChrome
Web Design and Development
User Dashboard
Future development
- Expand to other market other than Japanese nationals, multilingual website development
- Okaeri SIM for business
- Provide pick-up service at the airport
- Provide multilingual, mobile-first experience such as data tracking app