JP SMART SIM Application Form
Target
Potential JP SMART SIM users who are foreigners living and studying in Japan. 90% of JP SMART SIM users are study abroad students and staffs in training who are navigating their new life in Japan.
Role
Product Planning, UI and UX Design
Tools
Adobe XD, Adobe Illustrator
Challenges
I interviewed Customer Support team and Marketing team to determine challenges that users usually had and the present performance of the application form
Outdated design
The present interface of the application form was outdated and didn’t align with the new brand image
Confusion
Users couldn’t tell where to make selections due to confusing buttons and form input placement
Not mobile friendly
Most users don’t have computers, however the interface design was hard to use on mobile
Hesitation
Many user landed on the first page but didn’t proceed to the next step
Solution
Mobile-friendly
Minimalist responsive interface design that follows the new JP SMART SIM brand guidelines
More clicking
Breaking down the form into smaller steps to reduce unnecessary scrolling and increase clicking action
Progress bar
Increasing sense of achivement by completing small tasks, showing the overall necessary steps for application
Design System
Color Palette
Typography
Progress Bar
Form elements
Interface Design
